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Resume

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Hi,

 

I’m Jingmiao, a mixed-method UX researcher with experience spanning software and hardware UX research as well as market research.

 

I’ve worked across various industries, which has broadened my perspective and honed my ability to tackle complex problems by approaching them from multiple angles to find the best solutions.

 

In my free time, I’m a devoted plant enthusiast, passionate about cultivating and developing unique plant varieties.

Work
Experience

2022 - Present

UX Researcher
Bax Canada Ltd

  • Led a longitudinal research combining interviews, usage analytics, and workflow studies to uncover catalog management pain points, resulting in a unified solution that reduced task time by 35% and improved user retention

  • Supported the development of a customizable catalog feature by conducting targeted user research, enabling designers to embed SKU metadata and generate ERP-aligned, order-ready outputs with improved quoting accuracy

  • Ran task-based usability testing and rapid iterations to refine 3D design visualization tools (including real-time rendering, lighting, and camera control), leading to clearer client presentations and a 13% boost in approval rates

  • Shaped quarterly planning by managing multiple research tracks across teams, aligning priorities with business needs and sequencing work to balance immediate product gaps with strategic roadmap goals

  • Strengthened research visibility and impact by delivering actionable insights through ongoing briefs and team-wide sessions, advancing a shared understanding of user needs across product, design, and engineering​

2021 - 2021

Market Research Specialist
Hungry Panda Tech Ltd

  • Led mixed-methods research uncovering coupon UX issues in a new market, reducing order cancellations by 60% and shaping UX for future city launches

  • Conducted end-to-end research using surveys, competitor analysis and field studies to refine product positioning and optimize marketing strategies for the app launch, driving 7.3% MoM user growth and achieving a 96% app rating

  • Shaped go-to-market strategy and execution plans across teams, accelerating rollout timelines and improving coordination between marketing, BD, and delivery ops

2019 - 2020

Research Assistant (Part-time)
Hasher Lab, University of Toronto

  • Executed moderated tests to gather research data, responded to participant inquiries, collected feedback, and made adjustments to enhance participant experience

  • Assisted in preparing research materials, including creating survey questions and interview protocols; established participant criteria based on study design and recruited across channels to meet research objectives

2017 - 2021

Learning Experience Designer
North American Chinese Psychological Association

  • Designed and launched 9 learner-centred course series by analyzing survey and interview data, collaborating with subject matter experts and tech teams to boost engagement by 23% and streamline development process

  • Developed self-paced learning solutions using data-driven insights, improving UX for working professionals and enhancing learning outcomes through iterative design

  • Organized 80+ online and in-person workshops, increasing course package conversion rates from 30% to 70% by delivering targeted, engaging content 

Education

2012 - 2017

BSc Honors
University of Toronto

Research Specialist Program in Psychology

Awarded with Distinction

Skills
& Expertise

Research

User interviews | contextual inquiry | participatory design | usability testing | ethnography studies | surveys | heuristic evaluation | tree testing | preference testing | competitor analysis | customer feedback analysis

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Design

Wireframing & prototyping (Figma, Miro)

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